Marketing Area

Marketing Area within Asia (Toyo)

 Since the Plaza Accord in 1985, the rapid appreciation of the yen had reduced Japan's export competitiveness, and the flow of export trade had been changed from simple exports from Japan to manufacturing and processing in third countries. And then, Japanese exporting business had been drastically changed to export from these third countries.

 Ten years later, in 1995, when Toyo Science was founded, it made us recognize that Japan could no longer survive as an export-oriented nation from Japan, and was about to start turning to an era in which it coexisted with other Asian l countries (Toyo).

 At that time, the export business were still mainly to Europe and the United States, but since we had experience of being stationed at Asian countries before the established of Toyo Science, we set a policy of "coexistence with Asia" and started from Southeast Asia specially on Indonesia and Thailand.

 However, two years later, in 1996, the Asian currency crisis broke out from Thailand, and the currency was reduced to one-third. And this currency plunge spread to the whole of Asia in a blink of an eye, and in Indonesia, the currency plunged to one sixth in half a year.

 However, our life care products such as medicines, foods additives, feed additives, cosmetics additives that we had dealed from the beginning, were essential materials for those nations to maintain their basic life, and fortunately we were able to continue our exporting business even with a 6-fold price increase. It was a truly sustainable business.

 Since then, we have expanded our export marketing area from most East Asia to Southeast Asia, South Asia and West Asia as mentioned below:

Marketing countries:
 Japan, Indonesia, Thailand, China, South Korea, Taiwan, Vietnam, Philippines, Malaysia, Singapore, India, Turkey, Iran, etc.

Marketing Area in Europe/US and Oceania

 In the early 2000s, about six years after our company was established, we actively participated in exhibitions in Europe, and major multinational companies selling all over the world had shown strong interest to our cutting edge products line and almost decided to formulate them to thier new products.

 EU countries, which had been active independantly until then, set up a unified organization in Belgium and implemented new trade system for imports from outside the region from both tariff and non-tariff perspectives. Since that, due to Japanese non-harmonizations to the unified organization, most of our new export buiness into Europe had to withdraw.

 However, through these exporting activities, we met a lot of new companies and international organizations that research and develop cutting-edge materials in Europe, North America (the United States and Canada), and , but also in Central Europe, Eastern Europe and Russia. And finally we could establish our current business partnerships in Western Europe, North America, Central and Eastern Europe and Russia as memtioned below and finally followed by Oceania:

Trading countries:
 United Kingdom, Ireland, France, Belgium, Germany, Spain, Italy, Switzerland, Russia, Ukraine, Czech, Poland, Latvia, Slovakia, Armenia, Canada, USA, Australia, New Zealand, etc.